Yap Cheng Boon is currently the Regional Director for North China at Enterprise Singapore, where he leads a team to help Singapore companies grow their businesses in the region. Concurrently, he is also serves as the Commercial Counsellor at the Embassy of the Republic of Singapore in Beijing. Before April 2021, Mr Yap was the Deputy Director for the Urban Solutions division at Enterprise Singapore. Before joining Enterprise Singapore in 2017, he held sales leadership roles at General Electric. Enterprise Singapore is formed by the merger of the former Singapore agencies, International Enterprise Singapore and SPRING Singapore. Enterprise Singapore is the government agency that drives enterprise development. The agency collaborates with Singapore enterprises to support them in building capabilities in productivity, innovation and internationalisation. Enterprise Singapore also plays an important role in growing Singapore into a trade and innovation hub. It is also Singapore’s agency for standards and accreditation to help build trusted Singapore brands for products and services. Mr Yap graduated with both a Bachelor of Science and Master of Science in Environmental Engineering from Stanford University, as well as a Master of Business Administration from Imperial College London.