Toni Fiedler is the founder and General Manager of Beijing Pleasant Audio Ltd. and the General Manager of Fraunhofer IIS in China. His career includes several senior business development roles in Fraunhofer IIS Dolby and Coding Technologies. He also co-founded one of the first DVD pre-mastering facilities in Europe in the mid-1990s after seven years as a Tonmeister and Product Manager at Sony Music Entertainment. He studied sound design and music production at the University of Detmold Germany and holds an MBA from the University of Lueneburg Germany.