Alfred Che now is the Executive Director of the Multinational Carbon Neutrality 50 Forum, he joined Danfoss in 2010 as Vice President and Head of Corporate Communications for the China region. In this capacity, Mr. Che is responsible for developing and implementing the company's communication strategy, including public affairs/government cooperation, public and media relations, as well as branding and internal communications in China. Before joining Danfoss, Alfred Che has been a Partner with Kreab Gavin Anderson for the past 10 years. He was among the first who systematically introduced "Danish Green Development Model" into China. He is a former Chinese diplomat and one of the pioneers in adapting the tools of Western publicrelations to China. Mr. Che holds a BA from the Beijing Foreign Studies University and an MA in international relations from Yale University.